This was my the first workshop of the year for the kind folks at Music Pool Berlin. I covered everything from interesting design ideas for records and tapes, using design objects to flesh out a record’s narrative (and how to use them as a promo strategy),  all the way through DIY merch solutions. We looked at how MF DOOM created an amazing merch ecosystem and how Björk developed the story around her Biophilia record using apps and design objects. We also discussed the idea of 3D printing and apps as a form of merch. In future editions of this workshop I will definitely focus on the DIY aspect, as it seems that that’s what most up and coming artists could use the most. That, and also using design objects to flesh out a key narrative and how to use that as a PR strategy.