Jan Wagner x Creative Direction x Music PR
Hands down, this is the release of the year for me! And it was such a great joy to be able to work on something so fragile and personal. I am also honoured that Jan had made space for me to focus his visual output. From talking with him I knew that he wanted the...
Egopusher x Online Campaign x Creative Direction
Some jobs are just hella fun by design, and rolling with the fellas from Egopusher (Alessandro Giannelli & Tobias Preisig) was definitely that. The highlight was being able to help the extremely talented visual artist Benjamin Muzzin to create a semblance of a narrative in his video for the song Flake (to outline a series...
SoundLab Southeast Asia, New Zealand, Australia & Germany 2016 / Online Campaign
This was the 4th Goethe Institut project I got to work on. I really love putting my hands on these as they always deal with far away places and projects with interesting narratives. The story is, essentially, what gives the backbone to a good campaign; that and good promo tools or a solid project documentation....
Press Release For The Band Kamikaze
This is a press release that I wrote for the talented newcomers Kamikaze, who recently debuted on Mouthwatering Records. I wanted to write something very compact, colorful and packed with information about what makes this band unique, and there’s plenty: Kamikaze make hot blooded, recklessly confident, highly affecting, electronically inflected Pop music. Their latest release,...
Tolcha x Bitwig Synergy
This was a collaboration that came about organically. My partner Pol Ponsarnau and I were shooting a video piece for Bitwig, around the same time that I was working on Tolcha’s ‘Neustadt’ LP campaign. After the presentation of what was still an unfinished alpha version of the software, I was convinced that Bitwig and Tolcha...
Oy ‘Kokokyinaka LP’ – Online Promo
I was asked by Creaked Records to handle the online promo for Oy’s sophomore LP entitled ‘Kokokyinaka.’ The main challenge here was to create a campaign that unfolds gradually over time and leads to online saturation, while having only a video and a couple of previously published tracks to work with. I managed to secure...
Tolcha Concept Short Movie + Trailer
I was asked by the band Tolcha to help them with a promo strategy for their comeback record entitled Neustadt. After listening to the new material and talking to the people behind the music, it became quite clear to me that they should include ‘hyperlinks’ to the cinema world in their promo run. The record...
Robots Dont Sleep Trailer + Video
It all started with a pitch against Partizan. Pol Ponsarnau and I were pretty sure that we wouldn’t be able to beat their proposal which, we were told at the time, was favored by both the band and the label. I thought that our only chance of knocking them out was to go for something...
Sneaky ‘Deeper’ Blog Promo
This was an online promo campaign that I executed for Sneaky’s video clip for the song Deeper, which was taken from the Feel Like a Remix LP. The video was directed by Pol Ponsarnau. The results: Oh Drat Digital, Chrome Kids, A Little Beat, Loud At, UGS Mag, The Steely Stylus, Portable TV, Low Riders...
BLNRB Online Promo
For this campaign I was hired by Outhere Records. The objective was to promote the BLNRB full length LP entitled Welcome to the Madhouse. On the music production end of things the project features Berlin’s Gebrüder Teichmann, Jahcoozi, and Modeselektor. The vocals were laid down by some of Kenya’s most talented: Mister Abbas, Kimya, Lon...
