The kind folks at Sonar Kollektiv contacted me to help them with the premiere of the video for Tim Aminov’s “One Lone Survivor”. The deal was that I hit up 30 of the most coveted blogs and secure a high profile premiere for the clip. Finally, the clip premiered via Spex Magazine in Germany and internationally via xlr8r. It also made Intro Magazine’s list of best clips of the week and Kaltblut’s top 5 Videos of the Week list. Nowness and Vice-Noisey were also interested in running the piece, but since they only have an exclusive premiere only policy, and the video was already out, this wasn’t possible. This was a good example of the power of the combination of great film making and great music, and how this makes promo practically effortless.