I was asked by the band Tolcha to help them with a promo strategy for their comeback record entitled Neustadt. After listening to the new material and talking to the people behind the music, it became quite clear to me that they should include ‘hyperlinks’ to the cinema world in their promo run. The record is a concept piece with a very cinematic feel, and it plays like a coherent soundtrack – something that would’ve worked perfectly with a 70s neo-noir flick.

The original idea that I had was to make a series of very short trailers that would look like extracted from a movie. After writing the screenplay and talking with director Pol Ponsarnau we decided to make a full short film. The film is about 30 minutes long and will only be screened live at Tolcha concerts. It will also be remixed live every time – so no two screenings will ever be exactly the same.